Company Mission

Revitalizing the national tea industry, and bringing Chinese tea brands onto the world stage

Core Values

Integrity, innovation, excellence, authenticity

Corporate Spirit

With Jinchen's spirit: Taking Jinchen's spirit of revitalizing the national tea industry and bringing Chinese tea brands onto the world stage

Crafting gold-standard products: Dedicated to producing gold-standard (premium-quality) products for the tea industry

Rooted in the soil: Exercising full-industry-chain quality control from the tea mountains to the factory, while remaining true to ecological origins

Excellence in the details: Embodying craftsmanship and meticulous attention in details

Corporate Vision

To become a globally influential operator of tea brands

Operating Philosophy

Exercising full-industry-chain quality control from the tea mountains to the factory, while crafting gold-standard products

Adhere to product innovation, creating healthy new tea beverage loved by young consumers

Innovative marketing model rooted in Internet thinking, co-creating brands with consumers

Brand Proposition

Good Tea Comes from Planting