Leveraging the Advantages of Guizhou Tea to Strengthen Characteristic Tourism

In recent years, China's tea industry has been constantly unlocking new consumer scenarios, with the integration of tea and cultural tourism becoming an important breakthrough for "three-industry integration", injecting fresh momentum into industrial development. Guizhou boasts unique tourism resources such as the "China's Land of Waterfalls" and the "Homeland of Tunpu Culture". By fully leveraging its advantages in the tea industry, the region has created a new industrial model driven by tea-tourism integration, fostering synergies across primary, secondary, and tertiary industries, and charting a distinctive path of "revitalizing tourism through tea, and empowering tea through tourism".

Jinchen Tea Building a Model Tea-Tourism Complex

As part of Guizhou's tea tourism development, Guizhou Jinchen Tea has invested in a modern demonstration factory in Anshun - known as the land "where clouds shelter tea and rains nurture its leaves". The project integrates deep tea processing with cultural tourism, positioning the tea industry as the core driver for exploration of the connotation of tea culture while embedding tourism elements into every stage - cultivation, processing, experience, and sales. This not only creates premium tea cultural experience routes but also connects surrounding scenic spots, playing a pivotal role in promoting Guizhou's high-quality tea tourism resources.