Self-OwnedTea Plantation
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Scale of Self-Owned Tea Plantation
10,000-mu directly managed tea plantation : Jinchen Tea owns 10,000-mu tea plantations in Anshun, Guizhou, which are operated under stringent management standards to ensure stable tea quality.
Over 200,000-mu cooperative tea plantation : In addition to its self-owned tea plantations, Jinchen Tea collaborates with local farmers to manage over 200,000-mu tea gardens, establishing a "company + farmer" model that increases farmers' income.
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Organic and Green-Certified Tea Plantations
2,500-mu organic-certified tea plantations : Within its self-owned tea plantations , 2,500 mu have obtained organic certification, strictly adhering to GB/T 19630-2019 organic standards. Chemical pesticides are prohibited, with natural farming methods such as "pest control by insects and weed management by plants" applied.
7,000-mu green food-certified tea plantations : A further 7,000-mu tea plantations have obtained green food certification, ensuring the health and safety of tea products.
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Geographical Advantages and Cultivation Management
High-altitude tea gardens in Anshun, Guizhou Jinchen Tea's self-owned tea plantations are located along the golden tea-producing belt at 26° north latitude, at an altitude of 1,261m. With an average annual temperature of 21°C, limited sunlight, and slightly acidic soil, tea trees grow slowly yet develop a rich concentration of beneficial compounds, resulting in teas with exceptional freshness.
Ecological cultivation model: A "forest-shrub-grass" composite ecosystem is employed. Natural enemies such as ladybirds are introduced to control pests, eliminating the need for chemical pesticides and ensuring purity of the tea.
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Full Industry Chain Integration
Integration from tea plantations to factories: Jinchen Tea's self-owned tea gardens are directly connected to its Industry 4.0 factory in Anshun, Guizhou. Fresh leaves are processed and packaged into finished products within 72 hours, ensuring maximum freshness.
Tea-tourism integration: Some of the self-owned tea gardens are combined with tea cultural tourism, offering "traceable tea tourism" that allow consumers to experience the cultivation environment first-hand, strengthening brand trust.
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Social Responsibility and Rural Revitalization
Supporting farmer employment: Through its " self-owned + cooperative" tea garden model, Jinchen Tea helps increase local tea farmers' incomes in Guizhou, aligning with rural revitalisation policies.
Tea Garden Adoption Programme: The #Tea Garden Adoption Programme# enables consumers to adopt a tea garden, supporting organic farming while also boosting farmers' incomes.
Self-developedTea Beverages
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Industry-Academia-Research Collaboration Driving Technological Innovation
Guizhou Jinchen Tea places strong emphasis on the deep integration of "Industry-Academia-Research-Application". It has established strategic collaborations with Guizhou University's School of Tea Science, Jiangnan University's School of Food Science and Technology, and Anhui Agricultural University's School of Tea and Food Technology. Together, they founded the Jinchen Tea Industry Research Institute and R&D Center, forming a leading think tank for China's tea industry. The partnerships enable close collaboration in tea product development, technology transfer, and talent cultivation, driving optimization of cultivation techniques, product innovation, and industry chain upgrades, while accelerating the industrialization of research outcomes.
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Innovative Organic RTD Tea
Jinchen organic tea is a pioneer of organic RTD tea in China. It features carefully selected organic Longjing, Jasmine, and Oolong teas, each with a tea polyphenol content of no less than 300mg/kg. Produced under rigorous organic standards, Jinchen organic tea represents a new generation of premium sugar-free RTD teas. It adheres to four core organic principles: organic environment, organic farming, organic processing, and organic certification. Every bottle of Jinchen organic tea carries a unique organic code, ensuring full traceability throughout the entire production process.
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Automated Production Line and Process Upgrades
Jinchen Tea has established China's first EU-standard fully automated production line for tea bags in Anshun, Guizhou, achieving end-to-end automation from input to packaging, with a daily capacity of 500,000 bags. Adopting Industry 4.0 standards in combination with aseptic packaging technology, the production process ensures product safety and consistent quality.
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Cold Brew Tea Technology R&D
Jinchen Tea has launched its cold brew tea series, leveraging cell wall-breaking technology that allows tea leaves to rapidly release flavor in cold water. Within one minute, consumers can brew tea with an ideal color and taste, meeting the growing demand among younger consumers for convenient tea consumption. This breakthrough overcomes the limitations of traditional hot brew tea, making the products better suited to modern fast-paced lifestyles.
SelfSelf-OwnedFactories
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EU-standard Demonstration Factory in Anshun, Guizhou
Investment of CNY 1 billion: Jinchen Tea has built a landmark demonstration factory in the Anshun Economic Development Zone, Guizhou, integrating deep tea processing with industrial tourism, forming a "tea industry + cultural tourism" integration model.
China's first EU-standard automated production line: The factory is built based on Industry 4.0 standards, achieving fully automated production from input to packaging. It has obtained international food safety certifications including FSSC22000, ISO9001, and HACCP.
Annual output value of CNY 10 billion: Upon completion, the factory is expected to generate an annual output value exceeding CNY 10 billion, becoming the driving force behind the upgrading of Anshun's tea industry.
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Bottled Tea Beverage Production Line (Added in 2025)
Investment of CNY 200 million: In 2025, Jinchen Tea will add a bottled tea beverage production line in the Anshun Economic Development Zone, with an annual capacity of 280 million bottles and estimated annual sales revenue of CNY 1 billion.
Supporting R&D Center: The project will include an 11,089㎡ R&D center dedicated to tea beverage innovation and process optimization.
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Northern Headquarters Base (Yucheng, Shandong)
165-mu modern base: In 2024, Jinchen Tea signed an agreement to establish its Northern Headquarters Base in Yucheng, Shandong. The base will adopt fully automated production lines, with the first phase expected to achieve an annual output value of CNY 1 billion.
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Deep Processing Industrial Park Phase II (Constructed in 2025)
Investment of CNY 3.6 billion: Jinchen Tea Deep Processing Industrial Park Phase II is scheduled to commence in the second half of 2025, adding 20 tea deep-processing production lines, with an annual capacity of 2.5 billion tea bags.
As the "professional, dedicated, and unique Chinese FMCG tea brand", Jinchen Tea is committed to building a full-industry-chain tea beverage brand from tea gardens to end markets.
At the 22nd World Brand Summit, Jinchen Tea, with a brand value of CNY 6.185 billion, was listed in the 2025 China's 500 Most Valuable Brands. It was the only Chinese FMCG tea enterprise on the list with a full industry chain presence.
This selection was officially released by the World Brand Lab, based on financial performance, brand influence, market recognition, and ESG sustainability indicators. With its strategic positioning as the "Pioneer of Organic RTD Tea in China" and outstanding market performance, Jinchen Tea successfully entered the ranks of national-level brands.
Brand Honors and Certifications
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2022 People's Daily Online
"2022 National Consumption · Innovative Product Case Award"Jinchen Tea won the "2022 China New Consumption · Tech-Driven Innovation Awards" with its innovative flavors and cold brew technology, recognized as a benchmark brand in the new tea beverage sector. -
2025
"Most Investable Channel Star Beverage"With its positioning as the "Pioneer of Organic RTD Tea in China", supported by full-industry-chain deployment and channel innovation, Jinchen Tea received industry-wide recognition as a focus brand for distributors. -
Euromonitor International Certification
At the 2025 News Press for Jinchen Organic Tea New Products, Mu Yin, General Manager of Euromonitor International (China), officially awarded Jinchen Tea the market certification as the "Pioneer of Organic RTD Tea in China".