HomeAbout JinchenSustainable Development

Revitalizing Rural Areas Through Tea Industry Development

  • EU-Standard Factory Driving Rural Revitalization

    Jinchen Tea has established an EU-standard factory in Guizhou, propelling the tea industry towards scale, standardization, and mechanization while significantly improving the incomes of local tea farmers. Recognized by the Rural Revitalization Leading Group Office of the Anshun Economic and Technological Development Zone, Guizhou Province, Jinchen Tea has actively supported registered poverty-alleviation households, creating local employment and raising farmers' incomes. Its products meet poverty-alleviation standards, actively contributing to Guizhou's rural revitalization strategy.

  • Brand-Driven High-Quality Development

    The sustainable development of China's tea industry depends on brand building. Guided by the "Three-Tea Integration" strategy, Jinchen Tea has built an integrated full-industry-chain model from source to end market. The establishment of the EU-standard factory in Guizhou not only elevates industry standards but also ensures implementation of rural revitalization through farmer-cooperative mechanisms.

  • Public Welfare Adoption to Promote Pure Guizhou Tea

    Jinchen Tea has launched the #Tea Garden Adoption Programme#, leveraging its 10,000-mu directly managed tea gardens and 200,000-mu cooperative tea gardens. Through the "Empowering Farmers by Adoption" model, consumers nationwide can enjoy clean and natural tea. This initiative practices its social responsibility while encouraging consumer participation in rural revitalization.

    By transforming "green leaves" into "golden leaves", Jinchen Tea enhances the value of Guizhou tea through brand empowerment, converting high-quality rural resources into economic benefits, and truly achieving the rural revitalization goal of turning "tea mountains" into "gold mountains".

  • Shaping the Future of Tea Industry Together at Qianling Tea Harvest Season Event

    At the 2024 Anshun "Qianling Tea Harvest Season" event, Li Meng, General Manager of Guizhou Jinchen Tea Co., Ltd., shared insights into advancing the high-quality development of the tea industry across five dimensions, including brand building, technological innovation, and market expansion. He called for industry-wide collaboration, knowledge sharing, and collective efforts to strengthen Guizhou's tea industry and bring good Chinese tea to consumers.

Revitalizing Tourism through Tea - Empowering Tea through Tourism

Leveraging the Advantages of Guizhou Tea to Strengthen Characteristic Tourism

Leveraging the Advantages of Guizhou Tea to Strengthen Characteristic Tourism

In recent years, China's tea industry has been constantly unlocking new consumer scenarios, with the integration of tea and cultural tourism becoming an important breakthrough for "three-industry integration", injecting fresh momentum into industrial development. Guizhou boasts unique tourism resources such as the "China's Land of Waterfalls" and the "Homeland of Tunpu Culture". By fully leveraging its advantages in the tea industry, the region has created a new industrial model driven by tea-tourism integration, fostering synergies across primary, secondary, and tertiary industries, and charting a distinctive path of "revitalizing tourism through tea, and empowering tea through tourism".


Jinchen Tea Building a Model Tea-Tourism Complex

As part of Guizhou's tea tourism development, Guizhou Jinchen Tea has invested in a modern demonstration factory in Anshun - known as the land "where clouds shelter tea and rains nurture its leaves". The project integrates deep tea processing with cultural tourism, positioning the tea industry as the core driver for exploration of the connotation of tea culture while embedding tourism elements into every stage - cultivation, processing, experience, and sales. This not only creates premium tea cultural experience routes but also connects surrounding scenic spots, playing a pivotal role in promoting Guizhou's high-quality tea tourism resources.

Jinchen Tea Building a Model Tea-Tourism Complex

As part of Guizhou's tea tourism development, Guizhou Jinchen Tea has invested in a modern demonstration factory in Anshun - known as the land "where clouds shelter tea and rains nurture its leaves". The project integrates deep tea processing with cultural tourism, positioning the tea industry as the core driver for exploration of the connotation of tea culture while embedding tourism elements into every stage - cultivation, processing, experience, and sales. This not only creates premium tea cultural experience routes but also connects surrounding scenic spots, playing a pivotal role in promoting Guizhou's high-quality tea tourism resources.

Social Responsibility

As a leading Chinese tea beverage enterprise, Jinchen Tea actively responds to national policies, promoting the initiative of "Guizhou Tea Going Global".

Guided by the "Three-Tea Integration" concept (tea culture, tea industry, tea technology), Jinchen Tea has established a full-industry-chain model from tea gardens to end markets, supporting the high-quality development of Guizhou's tea industry.

  • Sustainable Development Strategy:
    A Full-Industry-Chain Green Circular Economy

    Jinchen Tea has invested CNY 1 billion to build a "Tea+" Industrial Park, advancing integrated development across primary, secondary, and tertiary sectors, and creating a green circular economy worth hundreds of billions. The company adopts Industry 4.0 standards to reduce resource waste. For example, it launched China's first fully automated raw-leaf tea bag production line, which boosts production efficiency while reducing energy consumption.

  • Dedicated to Organic Farming
    Jinchen Strictly Prohibits the Use of Chemical Pesticides

    As the "pioneer of China's Organic RTD Tea", Jinchen Tea has established 10,000-mu directly managed tea gardens and 200,000-mu cooperative tea gardens in Guizhou, fully embracing ecological farming methods such as pest control by insects and weed management by plants to replace traditional chemical control methods. This near-rigorous pursuit of purity has created a "green great wall" for every tea leaf.

    Through its transparent evolution "from bud on the branches to organic product shelf", Jinchen Tea is reshaping the Chinese tea industry with its "full-industry-chain + organic standards + full traceability" model. The enterprise upholds the four commitments as its strategic core: Committed to organic development as the main path; committed to value accumulation across the full industry chain; committed to professional expertise in tea beverages; committed to brand building with a long-term vision.