Guizhou Jinchen Tea Development Co., Ltd., headquartered in Anshun City, Guizhou Province, was founded in June 2020. The company has established a tea processing factory in Anshun, Guizhou, implementing full-industry-chain quality control from the tea mountains to the factory. It is dedicated to developing new healthy tea beverages that resonate with younger consumers. Committed to "bringing Chinese tea brands onto the global stage", the company drives the brand building, rejuvenation, and the fast-moving consumer transformation of the tea beverage market.

As a full-industry-chain enterprise, the company manages every stage of production, from source to end market.

Its core business encompasses tea product development, manufacturing, and sales. From research and development to raw material selection, production, and sales, each process is completed by Jinchen's own team.

Founded on contemporary young consumers' aspiration for a refined and trend-forward lifestyle, and driven by a passion for tea, this new-generation healthy tea beverage group has emerged under the ethos of the Internet thinking and the experience economy, upholding standards of natural, safe and healthy ingredients.

Leveraging its distinctive resources, Jinchen leads the modern Chinese tea beverage trend.

Leveraging its unique resources, Guizhou Jinchen Tea Development Co., Ltd. carefully selects natural and pollution-free tea leaves, gathering the freshness of morning dew from the wilderness and the essence of mountains and rivers. With stringent quality control at every stage, the process is overseen by nationally recognized tea masters and supported by a professional R&D and blending team.

Upholding the principles of authenticity and purity, Jinchen offers a diverse portfolio of products, including tea beverages (organic tea, pure tea, fruit tea), bagged teas (flower-fruit tea and herbal teas), and traditional teas, catering to a wide range of consumer preferences. With the purpose to promote natural, eco-friendly fashion, encourage a more relaxed pace of life, and nurture the soul, Jinchen is committed to developing a "professional, dedicated, and unique Chinese FMCG tea brand". Through ongoing innovation and execution, Jinchen continues to advance modern Chinese tea beverage trends and contribute to the great revitalization of China's tea industry.